What video specs does Amazon require for sponsored ads?

Amazon Sponsored Brand Videos support 16:9 (min 1280×720), 6–45 seconds, MP4. Adloura exports exactly this format.

Can I use the same video on my Amazon listing and for Sponsored Ads?

Yes — generate once in 16:9, use on the listing detail page and as a Sponsored Brand Video ad simultaneously.

Does Adloura include my real product in the video?

Yes — upload your product photo and Adloura composites your actual product into the scene, giving you an authentic, not stock-looking, product video.

Amazon Product Video Maker — AI Listing & Ad Videos

Create Amazon product videos and sponsored video ads with AI. Your real product in every scene, the benefits in a clear script with voiceover and captions — built from a product photo or your listing link, without a studio or a video team.

What an Amazon video has to do

An Amazon shopper is not scrolling for entertainment; they are comparing. They already searched for the thing you sell, they have three tabs open, and they are looking for the reason to pick one. A video on your listing or in a sponsored placement earns its place by answering the questions the photos cannot: how big it really is, how it works, what it feels like to use, what problem it removes.

That changes how the script should be written. A social ad opens with a hook to stop a scroll; an Amazon video opens with the problem the shopper came with, shows the product solving it, and spends the rest of its time on proof — a close-up of the material, the product in a hand for scale, the moment it does the job.

Where the video goes

Your product listing — the video appears in the image block and in the videos section of the detail page, where it answers questions before the shopper scrolls to the reviews.
Sponsored Brands video — keyword-targeted video in the search results for brand-registered sellers. It plays muted, so the captions and the first frame carry the message.
Sponsored Display and Amazon DSP — video for retargeting shoppers who viewed your product, on and off Amazon.
Off Amazon — the same ad as a 9:16 for Reels and TikTok, driving traffic to the listing.

What Adloura builds from your product

Your actual product in the scene — upload one clean product photo (or start from your listing link) and it is composited into lifestyle, studio and close-up scenes. Composited frames are checked against your photo, and frames that alter the product are re-rendered.
A shopper-first script — problem, product, proof, next step — which you can read and edit line by line before anything renders.
Voiceover and captions — 20 voiceover languages for Amazon's international marketplaces, with burned-in captions for muted autoplay.
16:9 for Amazon, plus 1:1 and 9:16 when you want the same ad for social traffic.
A closing frame that shows the product — the packshot from your photo and its name, so the last thing the shopper sees is what to look for.

Keep it inside Amazon's rules

Amazon reviews listing videos and sponsored video ads before they go live, and its creative policies are stricter than social platforms'. As a rule of thumb, leave out prices and discount language ("sale", "limited time", "best price"), star ratings and review quotes, claims like "#1" or "best-selling", links and contact details, and anything you cannot substantiate. Check the current Amazon Ads creative specifications for length, resolution and file requirements before you upload — they change, and a rejected video is a wasted week.

Adloura's script editor is where you enforce this: remove any line that breaks a rule before the ad renders, and use a paid plan for anything you upload to Amazon, since free ads carry a small watermark.

Scripts that sell on a detail page

The problem in the first line — "Cables everywhere under your desk?" beats "Introducing the CableBox Pro".
Scale early — show the product in a hand or in a room in the first scenes; size is the most common reason for returns.
One benefit per scene — a shopper can absorb one idea every few seconds, not five.
Show the result, not the feature — the clean desk, not the list of compartments.
End on the product — the closing packshot is what the shopper matches to the listing.

Get a better result from your photo

The product in every scene is only as good as the photo it comes from. Use a sharp photo of the whole product on a plain background, lit evenly, with no text, badges or collage panels on it — your main listing image is usually ideal. If you upload an infographic-style image, Adloura crops the clean view of the product out of it, but a clean original always composites better.

Time and cost

A video ad takes a few minutes to generate — typically five to ten — and costs 1 credit with your product photo in it. The free plan includes 1 video ad a month (with a small watermark, no credit card), and paid plans start at $14.99 a month for 30 ads with no watermark.

Create an Amazon product video free →

Real ads made with Adloura

Real ads generated by Adloura from a single product photo or link — script, visuals, voiceover and captions included.

A futuristic coffee maker — kitchen appliances — “Okay, but seriously, my morning routine changed forever when I got THIS.”

Big Dolla Graphic T-Shirt — graphic t-shirts — “Ever felt like your style just whispers when you want it to ROAR?”

Mobile And Gaming Accessories — mobile & gaming accessories — “Imagine gaming for hours without discomfort. This is how you do it.”