App Promo Video Maker — AI Install Ads for Your App

Create app promo and install-ad videos with AI. Lead with the outcome your app gives people, show it on screen, and drive installs from Meta, TikTok and YouTube — without a video team or a motion designer.

Why most app ads do not get installs

Most app ads are feature tours: a logo, a sequence of screens, a list of what the app can do. Nobody installs a list of features. People install an outcome — the budget that finally balances, the workout done in twenty minutes, the invoice paid on time — and they decide in the first seconds whether the ad is about their problem.

So the ads that work lead with the person, not the product: the frustration first, the app solving it second, and the result last, with one clear instruction at the end. "Track your spending without a spreadsheet" earns an install; "Our app has expense categories" does not. Adloura writes every app ad in that order, from a description of what your app does and who it is for.

What you give Adloura, and what it builds

• A link to your app or a one-line description — the store listing or your website works; so does a sentence about who the app is for and what it saves them.
• One screenshot — the screen that shows the payoff, not the login page. Adloura keeps its layout and places it on a device inside the ad's scenes.
• An outcome-first script you can edit line by line before it renders, with a voiceover in any of 20 languages and burned-in captions.
• An install-shaped ending — a closing frame with a direct call to action such as "Download free" or "Start your free trial".
• The shapes app campaigns use — 9:16 for TikTok, Reels and Shorts, 1:1 for feeds and 16:9 for YouTube.

Choose a screenshot the viewer can read

A phone screen inside a video is small, and dense interface text does not stay crisp when it is placed into a scene. Pick a screenshot with one large, obvious result — a total, a chart going up, a finished plan, a completed streak — rather than a settings page. If the value of your app lives in the detail, say it in the voiceover and let the screen show the shape of the result.

Four app-ad angles worth testing

• The pain in their words — open on the moment of frustration your users describe in reviews.
• Before and after the app — the messy way, then the one-tap way, in two scenes.
• The time saved — a concrete number of minutes or steps, if it is true for most users.
• Who it is for — "For freelancers who hate chasing invoices" tells the right person to stop scrolling.

Adloura's research step maps the angles your category over-uses and scores fresh ones before you pick, so each variant tests a different reason to install rather than the same message in a different colour.

Where to run them — and where not to

These are ads for paid distribution: Meta app promotion campaigns, TikTok app campaigns and Google App campaigns, which place video across YouTube. They are not a replacement for the preview video on the App Store's own product page — Apple's app preview guidelines expect footage captured from the app itself, so keep your store preview as a screen recording and use Adloura for the ads that bring people to it.

Works for every kind of app

Consumer and business apps, iOS, Android and web apps, games, fitness, finance, education and productivity tools. For software sold on a website rather than installed, the same approach applies — see the SaaS ad maker.

Time and cost

A video ad takes a few minutes to generate — typically five to ten — and uses 1 credit. The free plan includes 1 video ad a month with a small watermark and no credit card; paid plans start at $14.99 a month for 30 ads without the watermark.

Create an app promo video free →

Real ads made with Adloura

Real ads generated by Adloura from a single product photo or link — script, visuals, voiceover and captions included.