What aspect ratios does Meta require?

Facebook Feed and Instagram Feed ads perform best at 1:1 (square) or 4:5. Stories and Reels use 9:16 portrait. Adloura exports all three in one generation.

Does it generate captions for Facebook ads?

Yes — captions are burned into the video automatically. This matters on Meta where 85% of videos are watched without sound.

Can I test multiple hooks for the same product?

Yes — Adloura generates multiple script angles so you can pick the best hook for your split test without extra cost.

Facebook & Meta Ad Maker — AI Video Ads That Convert

Create Facebook and Instagram video ads with AI — a hook built on an angle you choose, your real product in the scenes, voiceover and captions — ready to upload to Meta Ads Manager in a few minutes. Free to start.

How Meta ads are won now

Meta's delivery system has taken over most of the targeting. Broad audiences and Advantage+ campaigns decide who sees your ad, and they learn from how people react to it. That shifts the work to the creative: the ad itself tells the system who it is for. A hook that names a specific buyer and problem is found by those buyers; a generic ad is shown to everyone and converts no one.

It also means volume matters. Meta rewards accounts that feed it several genuinely different ads — different angles, not the same ad in three colours — and replace them as they tire. The limit for most advertisers is not ideas; it is producing the ads. That is the part Adloura does.

What Adloura builds for Meta

An angle, then a hook — Adloura's research step lists what ads in your category tend to lean on, where the gap is, and scores fresh angles; you pick one and the script is written around it. You can edit every line before it renders.
Your product in the scenes — composited from the photo you upload and checked against it, so the product in the ad is the one people receive.
Captions — burned in, because much of the Facebook and Instagram feed is watched on mute.
The shapes Meta places — 9:16 for Reels and Stories, 1:1 for Facebook and Instagram feeds, 16:9 for in-stream. On Pro and Premium one generation produces all three.
Voiceover in any of 20 languages — run the same creative in each market in its own language.
Your brand on the closing frame — logo, colours and contact details from the Brand Kit on paid plans, with no Adloura watermark.

How to make one

Paste your product link (Shopify, Amazon, WooCommerce or any page), upload a photo, or describe what you sell in a sentence.
Choose an angle from the research, or accept the highest-scoring one.
Review the script and change anything you like.
Download the shapes you need and upload them to the same ad in Ads Manager, so each placement gets the right one.

Testing angles that Meta can learn from

Make three to five ads for the same product with genuinely different angles — the problem it solves, the moment it delights, who it is for, how it compares, the objection it answers — and put them in one ad set. Let Meta spend across them for a few days, then keep the one with the lowest cost per purchase and make new hooks for its angle. Replace creatives as frequency rises and results drift; with a new ad a few minutes away, you never have to run a tired one.

Stay inside Meta's advertising standards

Meta reviews every ad. Avoid claims you cannot prove, before-and-after imagery and personal attributes ("Are you overweight?") in health, beauty and finance, and anything that implies a real customer's testimonial you do not have. Housing, employment, credit and political ads fall under special categories with their own rules. Adloura writes the script from what you give it; read it before it renders and remove anything that would not pass review.

Time and cost

A Meta video ad takes a few minutes to generate — typically five to ten — and uses 1 credit with your product in it. The free plan includes 1 video ad a month with a small watermark and no credit card. Paid plans: Lite $14.99 a month for 30 ads, Pro $29.99 for 60 (or 12 with live motion), Premium $59.99 for 120.

Create a Facebook ad free — no credit card needed →

Real ads made with Adloura

Real ads generated by Adloura from a single product photo or link — script, visuals, voiceover and captions included.

A futuristic coffee maker — kitchen appliances — “Okay, but seriously, my morning routine changed forever when I got THIS.”

Big Dolla Graphic T-Shirt — graphic t-shirts — “Ever felt like your style just whispers when you want it to ROAR?”

Mobile And Gaming Accessories — mobile & gaming accessories — “Imagine gaming for hours without discomfort. This is how you do it.”